Leadership
The operators on your roadmap.
Operators and investors who’ve sat in your seat.
Mark Parrish
Managing Director, Board Advisor
Mark Parrish is a Managing Director and Board Advisor at The GAP. He has served as CEO of multiple companies and has leadership experience at Igloo and Simmons, as well as division leadership at Harley-Davidson. His background spans consumer products, beverage co-manufacturing, and engineered manufacturing, along with M&A as Managing Partner and Co-founder of Parrish Partners. Mark is a West Point graduate, served ten years in the military, and holds two master’s degrees from MIT.
Larry Hagen
Managing Director
Larry Hagen is a Managing Director at The GAP, bringing more than 45 years of hands-on experience building and growing companies in apparel, uniforms, retail, and consumer products. As Chairman and CEO of Joint Base International Holdings, he grew the business from $160M in revenue with negative EBITDA to $1.3B in revenue at 17% EBITDA. Earlier, as CEO and President of Barco Uniforms, he led a turnaround that took EBITDA from -7% to +17% in a single year and created the Grey’s Anatomy medical uniform line. He is also Founder and CEO of Modern Nurse Industries, an executive advisor with Blackmore Partners, and a top-ranked expert consultant with GLG. Larry holds a BBA from Seattle University and served in the U.S. Air Force Air National Guard and Reserve.
Jessie Bao
CFO/COO
Jessie Bao is CFO and COO of The GAP, leading finance and operations. Jessie’s background combines investment and operating leadership, including leading Fosun Group’s investment in SunPoint, serving as a founding partner at Carrick Holdings, and prior experience with Propeller Industries. At The GAP, Jessie brings a finance and investment perspective to how the platform operates and how enterprise value opportunities are evaluated.
Shane Perkins
Founder
Shane Perkins is the Founder of The GAP and the Founder and CEO of Unite Digital Holdings, The GAP’s parent company. He founded The GAP in February 2026 after seeing the same pattern in promising companies: capable teams and strong products held back by fragmented priorities and too little follow-through. His focus is building the platform itself, bringing together experienced operators, a clear enterprise value roadmap, and the accountability needed to turn strategy into measurable progress.
Leadership: common questions
Who leads The GAP?
The GAP is led by Mark Parrish, Managing Director and Board Advisor; Larry Hagen, Managing Director; Jessie Bao, CFO/COO; and Shane Perkins, Founder.
Who would my company work with day to day?
Each client CEO works weekly with a dedicated Managing Director, supported by The GAP’s advisory board, which meets every two weeks.
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